Job Title Email Marketing and Digital Manager
Classification Full time / Hourly
Reports to Associate Director of Marketing & Public
Relations Salary Range $48,000 – $52,000
The Email Marketing and Digital Manager is a new position within the Broadway Sacramento
Marketing team. This role will manage all email marketing end-to-end from content
production/editing, quality assurance and stakeholder approvals to deployment for Broadway
Sacramento, including but not limited to season ticket and single-show sales campaigns and
announcements, fundraising appeals for the Development department, and outreach for the
Education and Community Engagement department. This position will also manage the front-end maintenance of the Broadway Sacramento website.
The Email Marketing and Digital Manager should be proficient in HTML and CSS, comfortable
editing existing email templates and developing new emails, able to troubleshoot rendering
issues, and have experience using WordPress. This position should have experience with
managing email campaign CRM and should be able to extract a list from a database and
report on engagement. Successful candidates will be able to maintain email and website
messaging and aesthetic consistency with Broadway Sacramento’s vision and style guides
across departments, while developing an understanding of strategies to keep content fresh,
dynamic, and compelling to email subscribers, ticket buyers and website traffic.
The ideal candidate enjoys the fast-paced and changing world of digital marketing, isn’t afraid
to try new things, and works well in a collaborative team environment.
Summary of Essential Job Functions
➢ Reports to Associate Director of Marketing & Public Relations.
➢ Develop end-to-end email creation and error-free deployment process with built-in QA.
➢ Manage email requests from stakeholders across departments and ensure they go
through the proper approval and testing process.
➢ Responsible for the overall email calendar, recipient targeting and frequency per best
➢ Work with Database Administrator to segment lists based on past email engagement
and ticket buying behavior.
➢ Measure results and optimize the nurture tracks for these segments to convert leads to
➢ Design and maintain email performance reporting. Provide clear direction and relevant
communication to senior leaders and stakeholders regarding email marketing
performance and communicate actionable insights on opportunities and next steps.
➢ Develop and monitor new initiatives to drive e-mail list growth to support retention.
Collaborate with marketing team on developing new campaigns to drive healthy list
➢ Work to minimize list decay and unsubscribes while increasing productivity of our email
➢ Monitor and improve email deliverability, staying focused on best practices and changes
to the email marketing landscape.
➢ Remain abreast of email marketing trends that can be translated into improvements of
➢ Collaborate with other members of the Marketing department to optimize content, and
ensure communications adhere to email standards, best practices, and are GDPR
➢ Front end WordPress website content maintenance management:
o Page creation and edits across departments as needed based on season
launches and program schedules.
o Season launches/announcements:
▪ Build each production in Theater Event plug-in using information provided
by Associate Director of Marketing and P.R. and Database Administrator.
▪ Build photo galleries using Huge-IT gallery plug-in.
▪ Upon launch update homepage and other related web pages to reflect
announce/on-sale messaging and creative assets provided by Associate
Director of Marketing and P.R.
o Gravity forms:
▪ Edit and create Gravity Forms across departments as needed.
o Press kits:
▪ Upload photos, press release provided by Director of Marketing and P.R.,
and logo to Press Kit portal for launches and updates as needed.
o Report on website engagement using Google Analytics.
o Troubleshoot functionality issues and errors.
o Collaborate with external website developers for maintenance issues as needed.
➢ 2 or more years of experience developing, managing and optimizing email campaigns.
➢ Bachelor’s degree in Marketing or related field.
➢ Demonstrated experience in written and verbal communication; proficiency in copy
writing, copy editing, and proofing.
➢ Proficient in HTML and CSS and mobile/responsive email design and development.
➢ Demonstrated experience managing multi-faceted projects across departments, working
with stakeholders at multiple levels within an organization, maintaining project calendar
and meeting strict deadlines.
➢ Demonstrated design sensibilities and informed opinions about how emails should look
➢ Proficient in Adobe Suite – intermediate skills in graphic design to cut and resize
images, create engaging graphics and gifs, and edit photos as necessary.
➢ Demonstrated experience with marketing analytics, and an analytical mindset to derive
meaning from data through A/B testing, email optimization, segmentation and more.
Data-driven mindset and ability to gather insight from analytics.
➢ Proficient in WordFly or similar email platform preferred but not required.
➢ Experience using WordPress or managing a website on another platform.
➢ Experience using Wrike or other project management software.
➢ Background in musical theatre a plus but not required.
➢ Photography a plus.
➢ Experience with Google Tag Manager and pixels a plus.