With understanding of how to combine editorial excellence with new media style, Lawrence (Larry) C. Lee is leading The OBSERVER Media Group into the 21st century as a powerful multi-media voice for the ethnic consumer.
Lee — who has a lifelong career in ethnic media and marketing — inherited an admirable sense of quality, community, commendable work ethic, and dedication to excellence from his parents, Dr. William H. Lee and Kathryn C. Lee, the owners and publishers of the award-winning OBSERVER Newspapers. The OBSERVER will be celebrating its 50th anniversary in 2013. In his role as President and General Manager, Lee has taken that bold, creative legacy and applied it to a number of exciting products that influence, inform and impact the African American audience he serves.
In 2001, Lee and The OBSERVER Media Group launched SacObserver.com, where visitors and advertisers are afforded a quality online experience. He has also led other OBSERVER products such as Mobile News 2 U, an innovative mobile news delivery service, allowing subscribers to receive relevant and timely news and information on their cell phones. The annual California Capital City BLACK EXPO also came under Lee’s leadership. The event is a three-day showcase featuring hundreds of exhibitors and attractions. Lee’s aggressive marketing and outreach efforts have helped turn the BLACK EXPO into one of the largest cultural venues in the state, drawing about 50,000 guests each year.
These exciting products are a reflection of Lee’s vision to build corporate relationships while presenting information services to underserved communities. In a short period of time, Lee has successfully enhanced corporate relationships with companies such as: AT&T, Wells Fargo, Intel, SMUD, McDonald’s, PG&E and many more — developing strong ties with such companies and the African American community.
Lee, 39, currently serves as board president of the Observer Media Institute, Inc. The non-profit 501c3 organization was established to prepare underserved community members to be journalists, media specialists and communication professionals in areas of community development and personal empowerment. He currently serves on the Sacramento Metro Chamber Board of Directors, The Sacramento Black Chamber of Commerce Board of Directors, the Wells Fargo Community Advisory Board and the CARES Strategic Initiative for HIV/AIDS Care and Prevention Steering Committee. In 2009, Lee served as a Gubernatorial appointee on the California Census Complete Count Committee. He is also a senior fellow of the American Leadership Forum, Mountain Valley Chapter.
Lee has also served on many boards, including the following: Nehemiah Corporation of America (where he served as the board Chair), the Boys and Girls Club of Greater Sacramento, the National Newspaper Publishers Association, the SMUD Community Outreach Committee and the Christian Brothers Alumni Association board.
A graduate of the San Jose State University School of Journalism and Mass Communications, Lee was named a Distinguished Alumnus by the San Jose State University School of Journalism and Mass Communications in 2006. The American Society of Newspaper Editors, the National Newspaper Publishers Association and the University of Missouri’s College of Journalism have also saluted Larry’s journalism achievements.
Larry is married and has two daughters.